Your Unique Selling Proposition or Unique Value Proposition (USP or UVP) is your most important message. It is a succinct – powerful statement which:
- Describes how you are unique, and different from your competition.
- Directly resonates with your company brand.
- Provides insight on how to efficiently market your service or product.
If you’re having a hard time defining your UVP, your customers are probably having the same problem. How can a customer pick you if they do not have the ability to rapidly understand what is special about you?
Customers want “unique professionals”. How do you show customers that is you?
This is where your UVP comes into play. Your UVP explains the intrinsic worth of what you do; it defines what they will get for their money.
Without a UVP your business risks being lost in the noise.
Augment Marketing specializes in helping companies develop and build value around their digital media footprint and believes that footprint should be treated as a critical asset of the corporation. Through our use of:
- Data analysis
- Industry trends
- Global brand analytical reporting
- Research tools
Augment develops a unique underwriting and rating platform.
Augment helps corporations and brands benchmark, forecast, rate and analyze the true earnings potential as well as the potential risks associated with a brand’s digital media assets.